CHEGG: DELIVERING DEMAND
We united a company with a marketplace of revenue.
Chegg was looking for a way to increase competition amongst all of their demand partners within their complex client-side header bidding wrapper. They needed a solution that would ignite revenue without increasing load times.
We worked with Chegg to integrate BiddR Connect into their current header bidding wrapper.
Direct Demand: Chegg now has direct access to EMX’s premium demand of Fortune 500 brands and leading agencies—with fewer middlemen and fees.
Increased Competition: With direct access, Chegg now experiences fast response rates, high bid competition, and high fill rates—driving revenue and increased CPMs.
Reduced Latency: With fast response rates, Chegg has reduced their latency to create a more positive user experience with decreased load times.
BiddR Connect exceeded expectations.
- Revenue increased
- Improved UX with decreased latency
- Increase in overall bid competition