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Kohler

Ensuring brand visibility.

Big Village was asked to develop a distribution strategy to increase site traffic, ensure brand consistency, control, and visibility across its local dealers to promote Kohler products.

Using our research and local intelligence data, we designed creative templates and a uniform brand strategy.

We integrated the templates and strategy into a website program, which was adopted by over 90% of Kohler distributers. This let Kohler capture leads and gain control of its branding on a local level. 

What was the impact?

12k+

lead submission forms

750k+

increase of Kohler website page visits

135k+

incremental clicks to dealer sites