Celebrating the 25th Anniversary of HBO's The Sopranos
We Created New Relevance With a Tweet
Our content division developed a social stunt to re-contextualize the series into a modern cultural language.
The stunt started by building hype.
We delivered baked ziti to micro-influencers throughout New York City, defined Italian-American slang on social media and shared posts highlighting iconic lead Tony Soprano.
Once hyped, our Content division delivered the Twitter stunt—@HBO sending its followers custom, Sopranos-inspired mob nicknames.
Our viral Twitter stunt received:
impressions (all organic)
increase in streaming views on the day of the stunt.
coverage from Fast Company, The Daily Mail, Ad Age, BuzzFeed and more…
participation from Hamilton’s Lin-Manuel Miranda to American Journalist Jake Tapper.