Whether to Weather a New Business Setting
For an added, exciting research challenge, this client’s plans extend even beyond the massive American landscape. Their designs include growth in UK markets and similar business environments.
What We Did:
For the first phase of this research, Big Village and our client agreed Big Village’s expert team would recruit Weather Unit leaders — five in the U.S., three in the UK — for in-depth discussions. These thinkers must be responsible for business planning and unit management. Primary targets included decisionmakers at large broadcast companies. These recruits would be interviewed to provide insight on market size, growth, trends, and opportunities. During the recruitment phase, Big Village conducted secondary research, where our offerings include a variety of industry sources: specialty business data, trades, newspapers, publications, databases, and directories. The Big Village Accelerated Intelligence team integrates human insight and authoritative content with technology to deliver insightful business decision support.
We worked with two central screening criteria. One, the candidate must be part of the Weather Unit’s management team at their organization. Two, the expert must be involved in business planning, budget setting and management, or weather presentation technology supplier decisions.