Evaluate your audience targeting effectiveness

Evaluate your audience targeting effectiveness.

Marketing is only effective if you target the right audience. If you market to the wrong people your content will fall on deaf ears – for no other reason than they don’t need your services, or aren’t in a position to purchase them. There’s no point trying to appeal to everyone – only people who have a definite interest in what you sell. This is why it’s so important to understand who your ideal customers are, what they’re searching for online, and how you can be found by them.

Take our quiz to find out how your approach to this problem compares to that of other advertisers.

Using a scale from 1 to 5, where 1 = All the time, and 5 = Never, answer the following questions:

Evaluate Your Audience Targeting Effectiveness

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First Name*

Last Name*

Email*

Company*

How often does your organization assess how successfully its campaigns are reaching their intended audience?*

How often are your campaigns delivered with cookieless targeting solutions?*

How often are your campaigns planned with insight on the media preferences and habits of the intended audience?*

How often do your campaigns rely on third party approximations of your audience?*

How often do you A/B test different targeting solutions within a given campaign?*

CARAVAN® Surveys

Secondary Insights

Online Market Research Communities

Digital Hives

Audience Intelligence

Brand Lift

Public Opinion Polling

MomLife Panel

Evaluate your audience targeting effectiveness.

Take our quiz to find out how your approach to this problem compares to that of other advertisers.

Evaluate Your Audience Targeting Effectiveness