Using Alternative Data for Traditional Survey Methods
Originally presented at the Insights Association’s Converge event on 12/7/21.
For generations, survey data has been the predominant tool for addressing most business questions related to marketing, branding, and customer experience, despite fact that it doesn’t always provide the best answers. In the past several years, though, alternative data sources (and the technology to harness them) have emerged as alternatives to more traditional survey methods. Learn about best practices for how to achieve the powerful benefits offered by these sources.
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