TAG Certification Demonstrates EMX’s Commitment to Fighting Digital Ad Fraud
NEW YORK – March 17, 2021 – EMX by Big Village, the leading premium SSP and end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media, announced today it has achieved the TAG Certified Against Fraud Seal for 2021 from Trustworthy Accountability Group (TAG) for its CTV and omnichannel media. The certification recognizes EMX’s commitment in the fight against fraudulent traffic across the digital advertising supply chain. TAG awards certifications to select companies that demonstrate adoption of its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and brand safety problems.
“As a member of the TAG Leadership Council, this certification further demonstrates my personal – and EMX’s corporate – commitment to combating fraudulent activity on behalf of our clients and partners,” said Michael Zacharski, CEO, EMX by Big Village. “We are raising the bar in programmatic advertising with higher standards and bottom-line results with zero tolerance for fraud. This underscores our focus on delivering transparency and brand safety, with the highest quality inventory in the digital ecosystem, especially in CTV.”
EMX has long been committed to ensuring in-house protection through a rigorous supply verification and validation process and providing our clients a fraud-free guarantee. EMX was awarded the TAG Certified Against Fraud Seal by employing thorough processes and comprehensive systems to adhere to TAG’s strict compliance standards.
“We launched the TAG Certified Against Fraud program to protect our industry from the criminals who try to exploit to the digital ad ecosystem,” said Mike Zaneis, CEO, TAG. “We commend EMX for its efforts to reduce fraud and raise industry standards for fraud protection across the digital advertising supply chain.”
About EMX by Big Village
EMX is a leading end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media. As a premium global direct to publisher supply side platform (SSP), data platform, media trading desk, and local marketing cloud, EMX is the fully owned technology that powers Big Village’s programmatic media business. Big Village is a global advertising, technology, and data company. Find out more at https://big-village.com/emx/