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Big Village Launches Device Graph+, Powering Cookieless Solutions For CTV and Omnichannel Media

February 24, 2021

Big Data Platform Offers Digital Media Buyers Cookieless Solutions


NEW YORK, February 24, 2021 – Big Village, a global advertising, technology, and data company, today announced the launch of Big Village Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments. Big Village Device Graph+ combines proprietary data from EMX by Big Village and Big Village insights with multiple data partners across automatic content recognition (ACR), cross-device data, location-based attribution partners and identity resolution providers.

As the cookieless world fast approaches, advertisers and brands are demanding new ways to reach and measure their audiences seamlessly over all screens and devices. With the launch of Big Village Device Graph+, clients have access to Big Village’s CTV enabled cookieless solutions, now deployed to other devices and channels. In addition to Big Village’s proprietary data, it can integrate clients’ first and third-party data, and includes integrations with a number of DMPs and CDPs across multiple DSPs, offering flexibility and agility in onboarding and an opportunity to adapt to new solutions and data sources.

“The cookieless future is one of the biggest challenges our clients face. We have taken what was successful for our clients in CTV, a natively cookieless environment, and expanded it out to other devices, said Michael Zacharski, CEO, EMX. “With Big Village Device Graph+ we’re providing a solution that not only enables accurate buying decisions for CTV, but we are able to gain a holistic view of the entire household and offer targeting and measurement across multiple devices. We’re bringing future leaning solutions to market today as we continue to innovate identity and privacy matters facing the overall advertising ecosystem.”

Big Village Device Graph+ powers EMX products including:

  • Big Village Audiences+ – Delivers scale and precision for pre-built and custom audiences through Big Village’s cookieless Data Connected PMP
  • Household Sync+ – Manages cross-device ad delivery within a household
  • ReTargeting+ – Retargets households with custom parameters across omnichannel media
  • Household Frequency+ – Manages frequency and triggers cross device messaging
  • Big Village Impact Reporting – Provides omnichannel campaign performance analytics across CTV, linear TV and other formats with a 15M household sample
  • Big Village Attribution – Measures household lift from online and offline behavior


About Big Village 

Big Village is a global advertising, technology, and data company. Driven by our diverse group of experts, we provide a new way of working by bringing programmatic solutions, media, insights, and creative all under one roof. Big Village is headquartered in New York and has 12 offices across North America, Europe, and Australia. Find out more at   


About EMX by Big Village

EMX is a leading end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media. As a premium global direct to publisher supply side platform (SSP), data platform, media trading desk, and local marketing cloud, EMX is the fully owned technology that powers Big Village’s programmatic media business. Big Village is a global advertising, technology, and data company. Find out more at