New York, March 30th, 2021 – Big Village, a global advertising, technology, and data company, announced today it has signed Credible as a client. Credible (credible.com) is a leading consumer finance marketplace that enables consumers to compare instant, accurate prequalified rates from multiple financial institutions for mortgages, student loans and personal loans.
Big Village competed against four other agencies for the business, which it won last month. The scope of work includes research, strategy, media consulting, and creative.
Big Village and Credible are working on an initial campaign, including TV, radio, and digital, that will launch this summer.
“We’re excited to be working with Credible to help them distinguish their unique value propositions in the hyper-competitive FinTech market,” said Steve Scutellaro, SVP, Managing Director, Big Village Agency. “We believe in Credible’s product and mission and are looking forward to partnering with them to take the brand to the next level. They’ve boldly created a new category in their market, and the work we do together will reflect that bravery.”
Big Village has also created campaigns for HBO, Frito-Lay, Rock the Vote, Jägermeister, and American Public University.
“We’re excited to be working with Big Village. They brought impressive strategic and creative thinking to the pitch,” said Anson Burtch, Credible’s Director of Brand Strategy. “I’m looking forward to exploring the depth of their knowledge on all aspects of strategy, creative and production.”
About Big Village
Big Village is a global advertising, technology, and data company. Driven by our diverse group of experts, we provide a new way of working by bringing programmatic solutions, media, insights, and creative all under one roof. Big Village is headquartered in New York and has 12 offices across North America, Europe, and Australia. Find out more at big-village.com
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Credible (ARBN: 621 866 813) is a U.S. company based in San Francisco which operates a consumer finance marketplace that helps consumers save money and make better financial decisions. Credible has developed a proprietary technology platform that is integrated with credit bureaus and financial institutions. Credible has developed a differentiated, and personalized user experience that enables consumers to compare instant, accurate pre-qualified rates from multiple financial institutions for mortgages, student loans and personal loans. For more information, please visit: www.credible.com.