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The Big Village Cookieless Conundrum Publisher Report

May 19, 2021

What We Know and What We Need to Do 

“We must prepare for thecookielessfuture!” If you’re faced with this mandate and are scrambling on what to do… you’re not alone. Read the results of Big Village’s recent study focused on how publishers are addressing the emergence of identifiers and alternatives to cookies. If you’re looking to understand what identifiers the market is adopting, how publishers are preparing, how 1stparty data is being leveraged in the ecosystem and the elusive “what’s next”, this is a must-read.