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We surveyed Americans on their plans to celebrate and thoughts about Pride Month.

While client centricity isn’t remotely new, you can’t open a business periodical today without hearing about a renewed emphasis, especially as the economy wobbles and inflationary pressures cause more price shopping and less brand loyalty.

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

With Juneteenth approaching, we surveyed Americans on their thoughts about the current state of race relations in the US.

What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture.

Inflation, Roe v. Wade, voting rights, and the Ukraine/Russia conflict are all on the minds of Americans in this week’sThe Pulse of the American Consumer.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

The cryptocurrency landscape in the US is often talked about – but how does the rest of the world feel about cryptocurrency?

The way brands are marketing and managing their growth opportunities are different. Product innovation opportunities are different, and messages that resonate are different. Bringing it all together requires a fresh, and even disruptive perspective, a new mindset.