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With inflation, supply shortages, and COVID becoming more and more of a part of everyday life, what do consumers’ shopping habits look like for back-to-school this year? In a recent Big Village CARAVAN study, we asked parents where they’re shopping, how they’re shopping, what type of ads they’re influenced by, and more!

Inflation, Roe v. Wade, voting rights, and the Ukraine/Russia conflict are all on the minds of Americans in this week’sThe Pulse of the American Consumer.

We surveyed Americans on their thoughts and plans for the 2023 Holiday Season.

Are Americans optimistic about 2023? We uncovered the goals, priorities and levels of optimism each generations is seeing for next year.

It’s Mother’s Day this weekend and that means millions of American consumers are shopping or planning to shop for that special gift for mom. But where are they shopping, and what are they shopping for?

We have the insights on how consumers prefer to participate in surveys online, generational breakdown included.

We surveyed Americans to see how loyal they believe themselves to be to products and brands. Additionally, we asked them what they would be willing to do for the products and brands they love and what makes them turn away from products and brands.

Cassandra recently hosted a webinar with The Infatuation, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials.

In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

The cryptocurrency landscape in the US is often talked about – but how does the rest of the world feel about cryptocurrency?