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The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. But with COVID-19, have these time-honored traditions changed?

We surveyed Americans on their plans to celebrate and thoughts about Pride Month.

While client centricity isn’t remotely new, you can’t open a business periodical today without hearing about a renewed emphasis, especially as the economy wobbles and inflationary pressures cause more price shopping and less brand loyalty.

Are American’s interested in what the Metaverse has to offer? Take a look at how your consumers are feeling towards the Metaverse and its potential impact on their day to day.

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

We found that younger Americans were still willing to go to the movies and that all Americans enjoyed having more options (i.e., watching from home) for watching the latest movies. This month, we revisited the topic of movie theaters and consumers’ attitudes toward them.

In our latest MediaPulse survey we surveyed consumers about their Netflix subscriptions and their attitudes towards some possible next steps that Netflix can take from here.

61% of parents say they’re likely to start back to school shopping before July this year, so we asked them about how and where they plan to make those purchases.

With Juneteenth approaching, we surveyed Americans on their thoughts about the current state of race relations in the US.

What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture.

Choice-Based Conjoint analysis is widely used for multiple applications including feature, price, and assortment optimization. But sometimes, especially in these categories, selecting the best design for a choice exercise might present a challenge for a researcher.

See which home and auto insurance companies are most popular and which consumers have the most insurance in this week’s The Pulse of the American Consumer.