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We followed up with Americans on their thoughts and plans for the 2023 Holiday Season. What are their holiday shopping habits? When do they plan to decorate?

Consumers weighed in on how they feel about the MLB returning as well as their feelings towards cryptocurrency and COVID-19, two years later.

Reviewing patents around a set of competitors or in a specific product category can provide a look into what the future may hold.

For many viewers of this show, the parallels between the fictional Pearson family and their own family dynamics are obvious. The same was true for me. But the show also got me thinking about my work family. I’ve worked for the same company for approximately 40 years.

How do Americans view secondary education today? We found out how parents view their child’s education and plans for the future, along with how parents view their own secondary education journey.

One of the goals of market segmentations is to target people most likely to become satisfied and enthusiastic customers of a company and its products. Properly designed and executed targeting segmentation helps companies reach challenging business goals and optimize spending for advertising, even in the most competitive categories.

U.S. consumers tuned in this week to give insight into upcoming travel plans and destinations they will be visiting in upcoming months as well as why some will not be traveling. They also provided an update into their overall consumer confidence levels regarding the current and future conditions of the U.S. 

We asked Americans for their feelings and reactions towards a list of terms in today’s news and culture.

How do consumers feel about digital advertising? Did they actually mean to click on that ad? Do they actually purchase that product after clicking on the ad?

Big Village created a truly agile research agency – one that can handle most anything a brand could need to drive growth while delivering quick-turn, custom results.

We surveyed Americans on their tax returns this past year. Did they file by the deadline? How did they file? Does anyone help them do their taxes?

Generative AI continues to be a major topic in 2024, so we took an updated look at how 12 major countries around the world feel about Generative AI.