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Spring cleaning. For some it’s a looming chore, and for others, it’s the yearly reset they look forward to. See what Americans think about spring cleaning, general household chores, and the products involved in it all.

We followed up with Americans on their thoughts and plans for the 2023 Holiday Season. What are their holiday shopping habits? When do they plan to decorate?

With Juneteenth approaching, we surveyed Americans on their thoughts about the current state of race relations in the US.

Consumers weighed in on how they feel about the MLB returning as well as their feelings towards cryptocurrency and COVID-19, two years later.

What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture.

Spring cleaning. For some it’s a looming chore, and for others, it’s the yearly reset they look forward to. See what Americans think about spring cleaning, general household chores, and the products involved in it all.

U.S. consumers tuned in this week to give insight into upcoming travel plans and destinations they will be visiting in upcoming months as well as why some will not be traveling. They also provided an update into their overall consumer confidence levels regarding the current and future conditions of the U.S. 

When it comes to drinking alcoholic beverages, what do consumers like to drink? How often do they drink, and where? Is there still a hard seltzer craze?

We asked Americans for their feelings and reactions towards a list of terms in today’s news and culture.

We surveyed Americans on their thoughts about personalization in online shopping, social media, streaming services and more.

Big Village created a truly agile research agency – one that can handle most anything a brand could need to drive growth while delivering quick-turn, custom results.

Generative AI continues to be a major topic in 2024, so we took an updated look at how 12 major countries around the world feel about Generative AI.

Our surveys show how soccer fans across the world are feeling about this year’s World Cup and how they plan to watch the matches.