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We followed up with Americans on their thoughts and plans for the 2023 Holiday Season. What are their holiday shopping habits? When do they plan to decorate?

We surveyed Americans on their thoughts and plans for the 2023 Holiday Season.

One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven percent of consumers participating in the survey said they bought lower-cost brands last year as a direct result of increased cost of living brought on by inflation.

Generation Alpha – the next generational cohort coming up after Gen Zs, who today are roughly 12 and under – is facing a world that is infinitely harder than the one their parents grew up in but they also recognize infinite possibilities, according to a new report, Gen Alpha: Generation Infinite from Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers.

Financial stress, the state of the economy and the NFL season are top of mind for American consumers today.