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Financial stress, the state of the economy and the NFL season are top of mind for American consumers today.

Recently, in a CARAVAN survey, Big Village specifically examined the ongoing conversation surrounding Pride month backlash, which has generated polarizing views.

The Ukraine/Russia conflict, COVID-19 and Inflation are top of mind for consumers in this week’s The Pulse of the American Consumer.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

In order for a company to be successful and grow, part of the strategy must be to eliminate churn – when a customer quits using a service or subscription.

We’re taking a look at the financial decisions American consumers have made recently and how spending habits have changed since COVID-19.