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Pets play a big part in American families today, and pet care varies household to household. So, what are pet owners looking for when they shop for their pets, and where do they go to find it?

We surveyed Americans on their thoughts on emerging tech and Generative AI. How familiar are they with the types of Generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?

In our latest MediaPulse survey we surveyed consumers about their Netflix subscriptions and their attitudes towards some possible next steps that Netflix can take from here.

Our recent MediaPulse survey found that 82% of Americans use at least one premium streaming service*. This number is especially impressive because only 31% of Americans use traditional cable or satellite TV to consume television.

In celebration of Pride Month, we asked Americans about authenticity and how brands can authentically celebrate Pride.

Consumer-validated audiences leverage the voice of the customer in the builds, resulting in a deterministic model with a greater likelihood to reach an actual in-market customer. Big Village takes this approach and generally, these audiences hit the intended target 30% more than other audiences.

Diving deeper into the feelings along your customers’ journey provides the understanding of why an experience is delightful or disappointing.

We surveyed Americans on their social media usage. What are they using, how often are they using it, and what are they using it for?

Choice-Based Conjoint analysis is widely used for multiple applications including feature, price, and assortment optimization. But sometimes, especially in these categories, selecting the best design for a choice exercise might present a challenge for a researcher.

See which home and auto insurance companies are most popular and which consumers have the most insurance in this week’s The Pulse of the American Consumer.

In celebration of Earth Day on April 22nd, Big Village Insights surveyed Americans about their concerns about the environment, what they’re doing to help, and what responsibilities they think brands have when it comes to thelong-term health of the planet.

Mental health, investing and cryptocurrency. Ahead, a look at American’s feelings towards these topics.

61% of parents say they’re likely to start back to school shopping before July this year, so we asked them about how and where they plan to make those purchases.

From grocery shopping to subscriptions services and vacation plans, many consumers have made or plan to make changes to their spending ahead of 2023.