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Big Village has successfully completed its System and Organization Control (SOC) 2 Type 2 examination for its Big Village Insights survey platform. 

The best way to visualize survey data depends on both the type of data and the story the data tell.

Jennifer Adams, Big Village’s lead of Digital Hives and Online Communities, presents the significance of online communities in the current market, presenting her “Top 10 Reasons” for brands to establish always-on market research communities to thrive in a rapidly changing marketplace.

New research from the Consumer Technology Association (CTA)® shows streaming services and video game tech are among the top tech gifts people plan to give this season.

The number of service and product companies offering subscriptions has grown exponentially throughout the pandemic and there is no sign of slowing down. They provide a win-win solution for customers and companies: customers have a need for convenience and companies have a need for passive regular revenue.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

Choice-Based Conjoint analysis is widely used for multiple applications including feature, price, and assortment optimization. But sometimes, especially in these categories, selecting the best design for a choice exercise might present a challenge for a researcher.

In today’s fast-paced and often cluttered landscape, people are bombarded with requests for their time and attention, making it crucial to find effective ways to encourage survey participation. One proven strategy is offering incentives.

As we wrap up 2020, we want to share a recap of Big Village’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

In a world where change is the only constant, one thing remains steadfast: the power of the consumer.

We surveyed Americans on their thoughts on emerging tech and generative AI. How familiar are each generation with the types of generative AI? What are their thoughts on trust, privacy, ethics, and transparency of Gen AI?