Search Results

Jennifer Adams, Big Village’s lead of Digital Hives and Online Communities, presents the significance of online communities in the current market, presenting her “Top 10 Reasons” for brands to establish always-on market research communities to thrive in a rapidly changing marketplace.

New research from the Consumer Technology Association (CTA)® shows streaming services and video game tech are among the top tech gifts people plan to give this season.

As we wrap up 2020, we want to share a recap of Big Village’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.

In a world where change is the only constant, one thing remains steadfast: the power of the consumer.

The best way to visualize survey data depends on both the type of data and the story the data tell.

Understanding who the customers are, how to position the brand, and where to reach these consumers is key. Implementing a segmentation and audience strategy is essential for maximizing brand growth.

DE&I is a complicated endeavor, requiring significant investment, executive buy-in, and long-term commitment. And while the moral case for increasing diversity, equity, and inclusion efforts is clear, business leaders are also tasked with making the business case.

The number of service and product companies offering subscriptions has grown exponentially throughout the pandemic and there is no sign of slowing down. They provide a win-win solution for customers and companies: customers have a need for convenience and companies have a need for passive regular revenue.

Audience Intelligence is built on over 5,000 segments that are curated directly from highly nuanced online signals. To complement these online signals, Big Village provides deep media insights on each segment through a nationally representative survey built directly on top of these audiences.

“Why,” like its quantitative counterpart “what,” is grounded resolutely and superficially in the immediate past and falls short in cultivating the empathy required to truly understand the messy emotions, the chaotic maelstrom of sheer humanness, that propels us into the “what’s next.”

We all know that video streaming has exploded since 2020. But did you know that watching TV and video streaming as a media category has started to decline in 2022? With pandemic restrictions falling away, is everyone just spending less time binge watching these days? The answer all depends on their generation and how they are viewing.

Optimizing investment in your marketing content ensures you’re speaking your customers’ language, reflecting their needs, and offering solutions to their problems – rather than simply selling your products. Knowing exactly what you’re trying to accomplish with a particular piece of content is also necessary to get the most bang for your buck.