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New York, April 19th, 2022 – Cassandra, Big Village’s insights and strategy group that studies trendsetting young consumers, and Miss Grass, a female-founded and community-driven cannabis brand, are releasing a new trends analysis, Seeing Green, on April 20th.

QR codes have been rising in popularity, especially since the beginning of the pandemic, and consumers are changing their views and behaviors towards them.

With inflation, supply shortages, and COVID becoming more and more of a part of everyday life, what do consumers’ shopping habits look like for back-to-school this year? In a recent Big Village CARAVAN study, we asked parents where they’re shopping, how they’re shopping, what type of ads they’re influenced by, and more!

U.S. consumers tuned in this week to give insight into upcoming travel plans and destinations they will be visiting in upcoming months as well as why some will not be traveling. They also provided an update into their overall consumer confidence levels regarding the current and future conditions of the U.S. 

For this month’s Pulse we addressed the economy with the American consumer, and how the current cost of living is impacting their daily lives.

We surveyed Americans on their sports streaming habits. What are they watching, and how are they watching it?

Generative AI continues to be a major topic in 2024, so we took an updated look at how 12 major countries around the world feel about Generative AI.

The Consumer Sentiment Index is intended to measure the degree of confidence that Americans feel about their current financial status and their expectations of change for the better or worse in the near future.

As the year comes to a close, U.S. consumers have the economy on their minds. The perspectives on cost of living, supply chain disruptions, inflation, and whether things will change for the better or worse in 2022 are varying among consumers.

We surveyed Americans on their social media usage. What are they using, how often are they using it, and what are they using it for?

Focusing on government standards & oversight, over half of respondents in each country expressed interest in seeing governments implement greater standards and oversight into AI/Gen AI tools/apps.