Services

At Big Village, our Audience Intelligence platform is the foundation of everything we do. Built to go beyond simple targeting, it combines technology, behavioral data, and generative AI to help brands, agencies, and publishers uncover meaningful insights and turn them into smarter audience strategies.

By reducing the data loss that undermines ROI, our platform delivers the clarity and confidence businesses need to move quickly and make informed decisions.

Powered by a dynamic database of real-world attitudes and behaviors, the platform offers:

• More than 2,500 connected audience segments. Activate campaigns across major media platforms with precision and scale.
• In-depth insight into each segment. Understand what drives behavior, from motivations and values to media habits, to inform strategy, messaging, and planning.
• AI-powered agentic twins. Explore new opportunities and test messaging with agentic digital personas that mirror real audience segments.
• First-party data enrichment. Add depth to your own datasets through profiling and attribution tools.
• Seamless onboarding for custom segments. Integrate survey results or first-party data to unlock the full power of the platform for your specific audiences.

Whether you’re shaping a brand, launching a campaign, or exploring new markets, Big Village helps you see more clearly and act more effectively.

Build meaningful customer narratives that bring consumer stories to life — and keep them front and center as you create and execute your strategy.

• Traditional Qual
• Traditional Quant
• AI Solutions
• Secondary Research
• Product Optimization