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Privacy Policy

Welcome to the Privacy Policy of BV Insights LLC (“Big Village”). We provide market opinion and social research. You have the right to know what data we collect and the business purposes for which we use that information. You also have the right to opt-out of our sale of information (as applicable) without penalty. We provide a summary of key points in the immediately following section. For more information about what we collect, and your privacy choices, please find our full privacy policy below the summary.


What data does Big Village collect?
Big Village collects data pursuant to market research surveys which we conduct on behalf of our clients. The categories of data we collect may include: (a) PII such as email address, telephone number and postal address, and (b) Pseudonymous Information collected from your browser or device such as IP address, cookie ID, information about the website you were on prior to taking our survey, the city and state you are located in, browser type, computer, device operating system type and other weblog information. We may append demographic information onto that data such as your race, gender and income range. Some of this information is inferred, and some is available via publicly available sources. We may obtain additional insights about your browser or device from third party ad networks and data brokers that pass us Pseudonymous Information.

What does Big Village do with this data?
Big Village uses this data to help drive market research programs on behalf of Big Village’s clients who are seeking to obtain a better understanding of consumer perceptions. These consumer perceptions are often valuable in helping our clients improve their products and services. We process this data in order to inform which questions to ask, and to help our clients make sense of the survey responses. For example, it may be helpful to understand that men and women in general have a different opinion on a given topic or with respect to a particular product or service. We send the survey responses to each client, but typically remove PII from the results so as to protect the anonymity of each respondent. In addition, we may use patterns in survey responses to develop probabilistic ad targeting models. The survey responses will contain a pseudonymous ID that does not allow Big Village or Big Village’s clients to directly identify a respondent. The pseudonymous ID is considered personal information in some jurisdictions.

Third Party Collection and Receipt of Information
Big Village partners with third parties such as ad networks and data brokers who provide us with data. Some of these third parties may also provide us with Pseudonymous Information and PII in order to give a more complete understanding to our clients of the Internet usage of the survey participants. Some of these data transfers would be considered a sale of data under California or other applicable privacy laws. In connection with your survey, Big Village may also send data about your device to a third-party fraud detection vendor named Imperium. Imperium may drop its cookie on your device. For information about how Imperium uses information to prevent fraud, please see their privacy policy located at

Big Village adheres to applicable privacy laws and conducts its business in accordance with best practices as set forth by the Insights Association (IA) and members of the European Society for Opinion and Marketing Research (ESOMAR). For more information about what we collect, and your privacy choices, please find more information below.

This Privacy Policy applies to Big Village and not to any of our third-party partners. It also does not apply to the privacy practices of any of our research clients.

Our foundation of building a strong privacy framework at Big Village follows an internal framework of privacy by design. We integrate privacy in strategy, research, surveys, and more. Our internal procedures align our data use practices in a manner that maximizes the innovative benefits of our services while keeping consumer privacy at the forefront of our business practices and building infrastructure that is effective to guard the data we handle. We protect consumer privacy and provide relevant services in the research sector. Ensuring the protection of privacy throughout the entire lifecycle of the data is of the utmost importance and Big Village is careful to protect privacy as data is collected, used, and destroyed responsibly.
Big Village has developed a strong privacy foundation and has a company culture aimed at data minimization, pseudonymization and adequate data encryption and security.

We work with businesses whose privacy policies allow them to share information about their customers or prospective customers, or share information about those customers’ interests as inferred from their web browser. This information may include the date and time of a visit to their store, website or mobile application. The information allows us to conduct research and provide our clients with more information about the things consumers are interested in.

We may disclose pseudonymous information to our clients for reporting purposes, and we may share aggregated information as well as certain PII such as name, address, email address and transactions with other third parties for analytical and research purposes. We also work with third party agents who are contractually required to use data only to provide services to us. These third-party service providers used by Big Village include: (a) cloud computer, data storage and file storage providers, (b) email marketing providers, (c) website and b2b sales analytics providers, (d) customer relationship management, contact database vendors, data hygiene vendors, survey vendors and project management software providers, (e) customer billing systems partners, (f) login authentication providers to ensure that the logins to our systems are working efficiently, (g) social media platforms for advertising and marketing purposes, (h) outsourced computer programmers helping ensure our systems are operating properly, (i) auditing, debugging and security vendors.

Big Village may also need to disclose information if (1) we believe that there has been a violation of the law, of your rights, or of our rights, (2) to respond to lawful requests by public authorities, including to meet national security or law enforcement requirements, or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law, and (3) if our company or substantially all of its assets are acquired.

When a consumer engages with an online survey from us, we will obtain consent to utilize a “cookie” or “pixel tag” to be placed on the consumer’s machine by a third-party partner that may collect device identifiers like iOS and Android Unique Identification Number (UID). Information collected from a cookie, UID, or pixel tag are not linked to PII. No PII is transferred in the cookie, UID or pixel tag to a third party. A third party only knows that consumer by a pseudonymous ID.

A cookie is an industry-standard small data file placed on a consumer’s computer. Cookies allow websites to “remember you” when you return to their website. No PII is transferred in the Big Village cookie to a third party. This website and associated surveys may contain, in addition to Big Village cookies, other third-party cookies that assist us in supplying information that will make it easier for you to navigate on our site. A pixel tag (also commonly known as a web beacon or clear gif) is an industry-standard, often transparent graphic image usually no larger than a 1×1 pixel that is placed in a website or e-mail.

Pixel tags are used by Big Village to transfer relevant pseudonymous information from a website or a client’s website to third parties associated with us for the purpose of providing additional research and relevant information for clients. Pixel tags and cookies may be used to link additional pseudonymous information provided by a third party.

Big Village retains data it uses for research purposes for periods determined by our clients, after which the information is removed and discarded. If you have contacted us or provided PII to Big Village to be contacted or joined our mailing list, we will retain your information for as long as you’re active or as needed to provide you with information.

For some research studies Big Village manages, Big Village or one its vendors may conduct facial analysis on video submissions you make. Big Village will never require submission of videos for facial analysis as a condition of participation in a study, and will make sure that you are aware, in advance, that facial analysis will be conducted before you elect to submit any video content. In the event that you choose to submit video content for facial analysis, Big Village will maintain records related to such facial analysis for up to thirty (30) days after the conclusion of the relevant project. After that time, the records will be deleted.

For some research studies Big Village uses survey data to develop probabilistic ad targeting models. These models identify consumers on digital media platforms who resemble those participating in surveys with regard to their attitudes, intentions, or behaviors. Consumers are identified by applying the models to data that Big Village licenses from third parties with relationships to publishers and other participants in the digital marketing ecosystem. The data licensed by Big Village regards the web and app activity of consumers whose device settings accommodate tracking. By applying its proprietary models to this data, Big Village is able to develop audience segments which advertisers can use to target their advertisements. To ensure your data is not included in any audiences we provide to advertisers, please opt out at the following page:

For some of our surveys, we may request your permission to collect data from your browser. We will not collect that data without your consent. If you do not want data to be collected, please indicate this preference when prompted in the survey.

Upon request, Big Village will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by contacting us at We will respond to your request within a reasonable timeframe. In order to help us to respond promptly to your inquiry or request, please include as much information as you can in your communication with us—such as the reason you believe we hold any of your data, and any other supporting information such as a particular survey or focus group you took part in, or the title of any email you may have received, or the phone number you may have received a call from.

Big Village may have third parties place survey requests on websites that are part of the Google Display Network. Based on your visits to these websites, Google uses an advertising cookie to associate your browser with interest and demographic categories. Google may then use these categories for interest-based advertising on these websites. To learn more about this and your choices from Google, please click here.

Our office headquarters address is 6400 Congress Avenue, Suite 2050, Boca Raton, FL 33487. We can be reached by email at

The California Consumer Privacy Act (CCPA) provides additional privacy protections for California data subjects and users, including: (a) the right to see what data we have about you, your computer or device (i.e., the right to know), (b) the right to delete the data we have about you, your computer or device (i.e., the right to delete) and (c) the right to opt-out of the sale of data about you, your computer or device to certain third parties (i.e., the right to opt-out from sales of your information).

You may access those rights with respect to Big Village by sending us an email to or calling us via our toll-free data subject hotline at 833-457-0281. We will take steps to confirm your request within 10 business days and make a good faith attempt to fulfill your request within 45 days. Big Village does not discriminate against you if you exercise any of the above rights. Please note that we may not be able to honor one or more of these rights if doing so would violate applicable law.

The CCPA defines personal information broadly and as such, it includes pseudonymous identifiers such as cookie ID’s and mobile advertising ID’s. Under the CCPA, your request to see the personal information that we have about you may include: (1) specific pieces of personal information that we may have about you; (2) categories of personal information we have collected about you; (3) categories of sources from which the personal information is collected; (4) categories of personal information that we sold or disclosed for a business purpose about you; (5) categories of third parties to whom the personal information was disclosed for a business purpose under the CCPA; and (6) the business or commercial purpose for collecting or selling personal information.

We may take reasonable steps to verify your request. We will fulfill requests we are able to verify so long as we are not prohibited from doing so by applicable law and/or the information is not essential for us for billing, fraud prevention or security purposes. We will share our reason(s) for denying your request in the event that we are unable to fulfill your request.

You may make an access or deletion request via an authorized agent. Please note that we will request any authorized agent demonstrate that they have been authorized by you to make a request on your behalf. We may require any authorized agents to provide us with contact details such as an email address and phone number so that we may ensure a timely response.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to

Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

– Confirm whether we process their personal information.
– Access and delete certain personal information.
– Correct inaccuracies in their personal information, taking into account the information’s nature and processing purpose (excluding Iowa and Utah).
– Move their data.
– Opt-out of personal data processing for:
o targeted advertising (excluding Iowa);
o sales; or
o profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
– Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please send your request to or call us at 833-457-0281. To appeal a decision regarding a consumer rights request, please send your appeal to

The security of your information is important to us. We have implemented appropriate security measures to protect the information in our care, both during transmission and once we receive it. We take reasonable physical and technical security measures to protect our data from unauthorized access, as well as unauthorized disclosure.

We are committed to protecting the privacy of children. We take special care when conducting research with children, as set out in the Insights Association Code of Standards and Ethics.

We may change this Privacy Policy from time to time. When we do, we will post the change(s) on our website. We encourage you to periodically review this page for the latest information on our privacy practices.

The place of performance for Big Village’s websites is Florida. Big Village makes no representation that materials at these sites are appropriate or available for use outside of the United States and access to them from territories where their contents are illegal is prohibited. You are responsible for compliance with local laws in relation to the use of our sites outside the United States. The use of our sites does not establish any joint venture, partnership, employment, or agency relationship between you and Big Village. For any disputes which arise between Big Village and you: the law governing the dispute shall be the law of the State of Florida, United States, and you hereby consent to the exclusive jurisdiction of the state and federal courts located in Palm Beach County, Florida. Please be aware that Big Village may provide links to other websites, which if you click on them may collect personal information about you. The information practices of those third-party websites linked to by Big Village are not covered by this Privacy Statement.

Headings are for reference purposes only and in no way define, limit, construe or describe the scope or extent of such section. As a visitor to our websites, YOU UNDERSTAND AND CONSENT THAT ANY DISPUTE CONCERNING PRIVACY IS SUBJECT TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY AND APPLICABLE SITE TERMS AND CONDITIONS. You also agree that you have provided notice to, and obtained consent from, any third-party individuals whose information you supply to us with regard to: (a) the purposes for which such third party’s information has been collected; (b) the intended recipients or categories of recipients of the third party’s information; (c) which of the third party’s data are obligatory and which data, if any, are voluntary; and (d) how the third party can access and, if necessary, rectify the data held about them. You agree that the English-language version of this Privacy Policy shall be the sole version used in interpreting and enforcing this Privacy Policy.

Your use of our websites constitutes your agreement to indemnify Big Village and its affiliated entities and to hold them harmless from any and all claims and expenses, including attorney’s fees, arising from your use of these websites.