By Business Need
If you’re a brand, agency or publisher, Big Village offers the research and data solutions you need to keep your business thriving. All custom research solutions are connected to Big Village’s platform, ensuring that the insights generated are translated into go-to-market strategies without the data loss that typically hinders ROI.
Audience Profile and Strategy
Identify, define, and prioritize the most valuable target audiences for your brand, product, or campaign. We’ll help you understand the audience needs, behaviors, attitudes, and media habits to inform your segmentation, targeting, and personalization strategies.
Tools
- Segmentation
- Brand Equity
- Market landscape
- Market sizing
- Driver analysis
Message Optimization
Ensure marketing messages are clear, credible, relevant, and motivating for your intended audience. Messaging optimization is a reliable way to test language, creative, tone, and framing before launch.
Tools
- Conjoint
- Max Diff
- A/B testing
Product Optimization
Refine your product with confidence. Our product optimization research helps you identify the features, benefits, and configurations that matter most to your target audience—so you can align with real market needs, not assumptions.
With proven tools like MaxDiff, A/B testing, and conjoint analysis, we’ll work with you to pinpoint what drives preference, what adds value, and what can be optimized before launch or iteration.
Whether you’re fine-tuning a new concept or rethinking an existing offering, you’ll gain the insights you need to make smarter product decisions.
Brand Equity
Measuring the overall strength, health, and perception of a brand. It helps track how a brand is positioned in the minds of consumers and what drives loyalty, preference, and differentiation.
Tools
- Brand tracking
- Equity modeling
- Brand health scorecards
- Awareness and familiarity studies
- Perceptual mapping
Impact
Measuring the effectiveness of a marketing initiative, product launch, or campaign. It assesses changes in key metrics such as awareness, consideration, sales, and behavior.
Tools
- Campaign lift studies
- Attribution modeling
- ROI analysis
- Pre-post tracking
Good on our own. Better together.
We’re part of Bright Mountain, an integrated marketing services platform that ensures your strategy is built upon reliable, accurate audience data that stays intact from targeting through activation, measurement and optimization.
