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The Optimization Trap: Why brands need to fix targeting, not just tweak performance
November 6, 2025
Brands tend to treat optimization as the cure for underperforming campaigns. When metrics plateau, the instinct is to tweak bids,…
Bright Mountain and consumr.ai Announce Strategic Partnership
June 26, 2025
Bright Mountain and consumr.ai Announce Strategic Partnership to Advance AI-Driven Research and Media Intelligence Bright Mountain’s consumer insights and analytics…
Ignoring Competitive Context: The Hidden Threat to Marketing ROI and Market Share
June 12, 2025
In a contracting economy, business feels hyper-competitive. Yet even in this tense environment, many organizations still fall into the trap…