Custom Research
Build meaningful customer narratives that bring consumer stories to life — and keep them front and center as you create and execute your strategy.
Big Village offers a comprehensive set of both traditional and innovative research solutions:
- Traditional Qual
- Traditional Quant
- Secondary Research
- AI-Enabled Solutions
All custom research solutions are connected to Big Village’s platform, thus ensuring that the insights generated from these solutions are translated into go-to-market strategies without the data loss that typically hinders ROI.
Traditional Qual
At Big Village, we know that numbers alone don’t tell the whole story. That’s where qualitative research comes in to help tap into the emotions, motivations, and context behind consumer behavior.
Whether you need quick-turn insights or an always-on approach, get flexible qualitative solutions designed to fit your goals and business objectives.
In-depth interviews
Most appropriate for B2B and sensitive topics with consumers
- 30–60-minute discussions
- Typically, 25 or fewer participants
- Virtual or in-person
- Panel or client-supplied sample
Focus Groups
Most appropriate for B2C and some B2B
- 1-2 hours
- 6-8 participants
- Virtual or in-person
- Panel or client-supplied sample
Digital Communities
- Variety of options ranging from 2/3 days to always on
- Typically 100-300 participants
- Customized activities
- Panel or client-supplied sample
- B2B or B2C
Traditional Quant
Custom quantitative efforts are common to the development of most go to market strategy strategies. Big Village offers a variety of custom quantitative solutions, ranging from those that can be turned around in a matter of hours, to deeper, more probative efforts, to always on programs that provide an ongoing pulse on the market.
Our quantitative solutions enable brands and agencies to confidently make informed decisions around strategy, product, and message. From segmentation/market landscape to concept testing to tracking, our survey solutions are efficient, projectable, and actionable. As is the case with all Big Village solutions, our surveys are designed to plug and play with other tools in our toolbox.
- Up to 10 questions
- N=1,000 gen pop
- Results provided 2 days from submission
- 10+ questions
- Custom recruit and sample size
- Structured and unstructured data
- Ongoing short form or long form
- Custom recruit and sample size
- Structured and unstructured data
Short Form
Long Form
Always On
Secondary Research
Need fast, cost-effective answers without starting from scratch?
Our secondary research solutions tap into a wide range of trusted sources, from industry reports and academic journals to government data, news coverage, and internal company information. It’s a smart way to uncover insights quickly and affordably, without the need (or expense) for new primary research.
Common use cases include market sizing, trend analysis, competitive benchmarking, and spend analysis, giving your team a solid foundation for strategic planning and decision-making.
AI Solutions
Artificial intelligence makes research faster, smarter, and more adaptable. Our solutions go beyond automation: They can moderate studies in real time, strengthen small datasets with synthetic inputs, and model how audiences are likely to think or act through agentic twins. The result is research that scales quickly, uncovers deeper insights, and gives you more confidence in the decisions you make.
AI-Moderated Custom Research
Need scalable results? Need them now?
At Big Village, we use artificial intelligence to make research faster, smarter, and more scalable. Our AI can ask questions, follow up based on how people respond, and adjust in real time as new themes emerge — just like a human moderator, but with added consistency and less bias.
In survey-based research, AI helps us collect and clean data more efficiently, spot patterns quickly, and flag anything unusual. Whether it’s qualitative or quantitative, the result is research that’s more responsive, more reliable, and ready to scale.
Synthetic Boosting
Need deeper insights from small or hard-to-reach audiences?
Synthetic data augmentation can help you go further, even when sample sizes fall short. By generating AI-powered responses that reflect the patterns in real data, you can unlock more robust insights from niche segments or low-incidence groups.
This technique preserves the key relationships and distributions within your dataset, making it easier to explore subgroups, test hypotheses, and build more confident strategies — without compromising data quality.
While it’s not a replacement for real respondents, synthetic data is a powerful way to expand what’s possible in research when used transparently and with proper validation.
Agentic Twins
What if you could test your strategy with a digital version of your audience—before going to market?
Agentic twins make that possible. Built from high-quality survey or first-party data, our AI-powered models act as dynamic stand-ins for real consumers. They don’t just represent a persona; they behave like one.
Unlike traditional profiles, agentic twins are interactive. You can ask them questions, expose them to ads or messages, and observe their predicted responses in real time. It’s a faster, more scalable way to explore how different segments are likely to think, feel, or act in specific scenarios.
For marketers and researchers, this means you can test ideas, refine strategies, and make informed decisions with greater speed and confidence, all grounded in ethically sourced, data-driven insights.
Good on our own. Better together.
We’re part of Bright Mountain, an integrated marketing services platform that ensures your strategy is built upon reliable, accurate audience data that stays intact from targeting through activation, measurement and optimization.
