Data & Audience Targeting
Big Village Audience Targeting gives brands a more accurate, more meaningful way to connect with consumers. Powered by our proprietary Audience Intelligence data and enhanced with premium behavioral and purchase signals, we build custom segments that reveal not just who your audience is—but what drives them. With DSP-agnostic activation and an optional direct route through our proprietary SSP, you can deploy your audiences wherever you buy media and across the full funnel.
Proprietary Data Foundation
Grounded in our first-party Audience Intelligence survey—conducted biannually with 5,000+ consumers—we deliver a multidimensional view of your audience.
What our survey captures:
- Demographics (age, income, education)
- Interests & values
- Consumer behavior (intent, purchases, brand preferences)
- Media & search habits
- Employment & business insights
- Brand equity perception
Enhanced with Third-Party Signals
We enrich our proprietary intelligence with premium external data to expand scale and sharpen accuracy.
Enhancements include:
- App usage & online behavioral signals
- Receipt-validated purchase data (brand, merchant, category)
- Survey-seeded modeling to increase audience coverage
Flexible Activation
Use the audiences exactly where and how you want.
- DSP-agnostic activation via LiveRamp + additional integrations
- Direct access to our proprietary SSP for increased efficiency and value
- Your choice: activate through our managed media or bring audiences to your preferred buying platforms
What makes us different
Custom-Built Segments
Every audience is tailored—no generic proxies, no repackaged categories. We build the exact segments your strategy calls for.
Deeper Intelligence
We provide more than data points—our insights explain the motivations, values, and drivers behind consumer behavior.
Full-Funnel Understanding
From brand equity signals to purchase receipts, we connect attitudes, behaviors, and outcomes across the entire journey.
Key Audience Attributes
- Demographics (age, income, education, etc.)
- Interests, activities, hobbies
- Values
- Consumer behavior (intent, purchases, brand preferences)
- Media habits & preferences
- Search habits
- Employment & business insights
- Brand equity perception
- Expanded demographic attributes (family, generation, life stage, neighborhood clusters)
- Interests & online behaviors
- Media consumption
- Purchase intent
- Volunteer/donation behavior
- Brands purchased
- Merchant/retailer
- Product categories
Survey-Driven Signals
Online Behavioral Signals
Receipt-Validated Purchase Signals
Where Our Data Is Especially Powerful
- Travel
- Retail
- CPG
- Automotive
- Personal Care & Health
Ready to Build a Smarter Audience Strategy?
Unlock custom segments, deeper intelligence, and flexible activation to elevate your targeting.