By Role

As the steward of customer and market intelligence, insights leaders provide the foundation for any go-to-market strategy. With Big Village, insights professionals gain a partner that enables them to develop powerful go-to-market strategies while ensuring these strategies are properly represented in market.

Among their many responsibilities, marketing leaders and their agency partners are accountable for programs that properly represent the strategies they are charged with implementing. In Big Village, these constituents gain a partner to help execute campaigns that truly reflect their go-to-market strategies.

As the curators of markets and their audiences, publishers play a critical role in the marketing workflow. In Big Village, publishers gain a partner to help them understand their audience and curate the slices of their audience that advertisers and agencies care most about.

Sitting in the middle of the digital ethos, demand- and supply-side platforms succeed when advertisers can find the right audience, and publishers can serve up the audience that advertisers require. In Big Village, publishers get a partner who can ensure the supply side serves up – and the demand side reaches – precisely the right audience.