Audience Extension
Go to market strategies succeed only when they are properly translated into campaigns and tactics. To ensure the seamless transition of strategies built on Big Village data solutions, we ‘connect’ every data solution to the digital landscape in 3 ways:
Infuse
We unlock deep additional insight on the attitudes, profiles, and media preferences of target audiences participating in our research by mapping these segments to our Audience Intelligence platform, enabling you to build plans you can have confidence in.
Project
We help you and your agency identify your target audience in the ‘wild’ by mapping these same target audiences to the digital landscape, enabling you to reach them in real time with confidence.
Embed
We help measure performance of campaigns focused on reaching these target audiences by mapping them to your customer file or your customer relationship management platform (CRM).