Big Village Communities
Qualitative research is often required to ensure a given strategy properly attends to the emotional side of the human condition. Big Village’s community solutions provide those in search of this elusive type of insight with a variety of different solutions, ranging from quick turn to always on. Our communities help brands build a customer narrative to consistently surface, tell, and retell consumer stories with your teams and leadership.
Why Big Village Communities?
Big Village Communities provide a flexible platform exploring thoughts, emotions, and behaviors. From persona development to concept testing and customer journey, our solutions provide deep insight on the choices that consumers make and the motivations for these decisions.
As is the case with all Big Village solutions, our surveys are designed to plug and play with other tools in our toolbox such as Big Village Surveys and Big Village Ready-Made Solutions. Moreover, our communities can provide a bridge to the offline work with the ability to conduct IHUTs, ethnographies, and shop-a-longs in any country and over 25 languages
What you get with our online communities.
A highly engaged online community of your target customers and/or prospects, all verified for accuracy and quality. Each member has detailed demographic, geographic, behavioral, and segmentation-rich profiles for targeted research.
Access to best-in-class technology, including the latest in generative AI, enables you to test new product concepts and messaging, unpack the customer journey, build organizational empathy by honing in on what makes your target customers tick, explore emerging market needs, and much more.
Access real-time insights through video clips, member quotes, and customizable charts; receive actionable reports and creative deliverables at project completion, ensuring a cost-effective and scalable research method.
Fit for purpose options
Short Form:
- 30-90 minutes of participant time across 1-7 days
- 100-150 participants or fewer
- Panel or client-supplied sample
- B2B or B2C
- Structured and unstructured data
- Customized activities
Always On:
- 6 months or longer
- 300+ participants
- Panel or client-supplied sample
- B2B or B2C
- Structured and unstructured data
- Customized activities
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