A CX Transformation
A large healthcare insurance provider had built a strong reputation on delivering service excellence for decades.
As a market leader, the client also recognized that considerable industry change (new entrants, M&A) and rising customer expectations were challenging traditional organizations like theirs today. As a result, the client is on an accelerated path to become more customer-focused.
As a market leader, the client also recognized that considerable industry change (new entrants, M&A) and rising customer expectations were challenging traditional organizations like theirs today. As a result, the client is on an accelerated path to become more customer-focused.
A mission like this starts with a better understanding of end-to-end consumer experience.
Big Village helped the client capture this journey from a variety of stakeholder perspectives, including internally at the client and across consumers with different types of plans including competitors. The final consumer journey map revealed key moments of truth – points that could make or break the relationship with the client. We validated these key moments with a broader quantitative study to feed into the next step.
With a solid understanding of the consumer journey and the moments that matter the most to their members, Big Village helped the client establish a comprehensive CX measurement system grounded in the voice of the customer. Big Village deployed adaptive technology for things like real-time probing, text analytics, dashboard reporting, and closed-loop feedback.
The Outcome
This system provides the client with an ongoing pulse on key performance metrics, as well as actionable guidance both in real-time (closed-loop feedback system) and for planning ahead.
Additionally, Big Village was able to connect key performance metrics to business metrics like retention and acquisition, which will provide the client with a way to quantify the value of becoming more customer-focused.