Building Awareness of a Manufacturing Equipment Brand
What We Did:
Big Village designed a survey targeting manufacturing equipment decision-makers and influencers. The survey measured brand funnel metrics and attribute ratings for the client and relevant competitors. A key driver analysis enabled us to determine which attributes most impact purchase intent. Additional survey topics were added and removed to assess the impacts of timely situations, such as the pandemic, supply chain disruption, and the client’s IPO. Initially fielded in the US only, the study was extended to Germany and then Japan as the client’s focus widened. The survey is fielded periodically to gauge changes in the client’s awareness and its position relative to the competition.