Celebrating the Inimitable Laura Dern on #DernDay
Our proprietary data revealed that a majority of Laura Dern’s fans could be found on Twitter.
Our Content division created #DernDay—a social campaign turned national holiday. We kicked off #DernDay with a tweet from @HBO featuring a video of Laura Dern’s most iconic roles.
#DernDay exploded, officially being turned into a Twitter Moment with snippets of social conversation featured to millions of users worldwide.
The campaign received media coverage by the Hollywood Reporter, Entertainment Tonight, and more.
the average engagement rate