Lay's “Do Us A Flavor” Competition

Lay’s believes that nearly everyone has a great flavor idea and was offering $1M to the winner of their “Do Us a Flavor” competition. But they weren’t seeing the number of submissions they wanted. That’s where Big Village stepped in.

Lay’s data revealed that most of their audience was on social and that in previous years, contestants had difficulty thinking of submissions. Our data showed that consumers respond well to new twists on familiar marketing formats, as well as personalized content.
