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Big Village endeavored to raise awareness of HBO’s Night of Too Many Stars—a live fundraiser hosted by Jon Stewart, featuring 22 Hollywood stars—raising money for Next for Autism.
Our proprietary data revealed two truths.
In terms of social media, HBO’s target audience was primarily on Facebook,—and they loved cute animal videos.
Building off of the data provided by ENGINE Insights, ENGINE Agency developed a foolproof strategy with seamless execution. The night of the fundraiser, our content division broadcast a 30-minute-long Facebook Live event in which we had Night of Too Many Stars host, Jon Stewart, play with over a dozen puppies while kicking off donations and explaining the importance of Autism awareness.
Our work quickly gained: 1.64M views & 2.1k+ shares.