PMC: DRIVING 3X LIFT
We activated revenue growth for a major media conglomerate.
PMC is constantly looking to improve their ad stack. They needed a solution that would activate revenue by leveraging differentiated demand to increase competition amongst all integrated demand partners.
“About 50 percent of our inventory is sold programmatically, so header bidding has a huge impact on our top line. Even with direct sales, a large segment of our revenue comes through programmatic, so we focus on header bidding and have EMX enabled across all of the sites in our portfolio.”
— Penske Media Corp
EMX’s Account Management and Customer Service team seamlessly integrated EMX into PMC’s client-side header bidding solution.
PMC now has access to EMX’s premium, differentiated demand of Fortune 500 brands and leading agencies.
With more demand, PMC benefits from high bid competition, fast response rates, and increased revenue.
With EMX integrated across all of the sites in their portfolio, PMC experienced:
in spend and performance
High response and bid rates, driving up CPMs
partner support for all of their header bidding needs