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San Pellegrino

Are You a Foodie?

San Pellegrino is a brand known for its high-quality mineral water, but it was looking to make a name for itself amongst foodies in the United States. With our help, it succeeded.

Big Village Insights’ data unveiled where San Pellegrino’s prospective audience was spending their time and who they were following.

With this in mind, the Big Village Agency team created an array of branded content—from banner ads and recipe micro-sites, to gifs and social post. We teamed up with celebrity chefs to create YouTube videos with San Pellegrino branded content.

The Impact

The campaign quickly gained media coverage by the Hollywood Reporter, Entertainment Tonight, and more. As well as:


the average engagement rate