Are You a Foodie?
Big Village Insights’ data unveiled where San Pellegrino’s prospective audience was spending their time and who they were following.
With this in mind, the Big Village Agency team created an array of branded content—from banner ads and recipe micro-sites, to gifs and social post. We teamed up with celebrity chefs to create YouTube videos with San Pellegrino branded content.
The campaign quickly gained media coverage by the Hollywood Reporter, Entertainment Tonight, and more. As well as:
the average engagement rate