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2X-4X Increase in Sales Per Household

Big Village was challenged to unlock new audience segments and drive in-store sales for Slimfast’s ready-to-drink shakes.

Our data revealed two things:

SlimFast’s audience regularly used Facebook and Instagram for decision making
SlimFast had three unique digital audiences

We honed in the two most profitable audiences for SlimFast: Comfort Seekers and Image Managers. 

We worked with Facebook, Instagram and Oracle’s Datalogix to design target segments around these audiences. We created digital campaigns, matched with a test and measure approach against key KPIs (e.g. total sales and sales lift at a household level), that let us refine our strategy in real time.

The Impact

2x-4x lift in household product benchmarks

2x-4x increase in sales per household