Slimfast
2X-4X Increase in Sales Per Household
Big Village was challenged to unlock new audience segments and drive in-store sales for Slimfast’s ready-to-drink shakes.
Our data revealed two things:
SlimFast’s audience regularly used Facebook and Instagram for decision making
SlimFast had three unique digital audiences

We honed in the two most profitable audiences for SlimFast: Comfort Seekers and Image Managers.
