Staying Ahead with Competitive Insights
A large B2B service provider was looking for a way to stay informed regarding their two competitors and their product development/innovation activities. They wanted to ensure they wouldn’t get blindsided by the introduction of a new product or service.
Big Village designed and executed a monthly monitor utilizing secondary sources, such as patents, trademarks, company releases, company social media posts and company earnings and investor call transcripts. Our client received a monthly deck summarizing innovation related insights from their key competitors.
The Outcome
At the start of the engagement the client stressed their major pain point was they were learning about their key competitors’ business activities too late in the game. They expressed they were one step behind and struggled to keep track of all the moving parts of their competitive landscape.
With Big Village’s monthly monitoring updates on their competitive set, they are now prepared and starting to proactively anticipate their competitors’ next steps, which enables greater success when launching their own new services & products.