Veeva: Enterprise Software White Paper & Webinar
Big Village gathered perspectives from Veeva’s target market via an online survey of 260 quality professionals and follow-up phone interviews with 12 survey participants. We collaborated with Veeva to design the survey and the follow-up questions to explore the current state of quality management, quality professionals’ challenges, and how professionals are dealing with their challenges. After executing the research, we presented the results to Veeva, including our thoughts on how to focus the whitepaper.
With Veeva’s input Big Village wrote the whitepaper to focus on the key story and our graphic designers made it shine.
The combination of research approaches enabled us to present professionals’ challenges and solutions in their own words to help the reader see themselves in the work, while basing our story on quantitative data.
Veeva and Big Village disseminated the whitepaper through social media and other channels. Veeva and Big Village co-presented our results in a webinar hosted by industry publication Quality Digest. As of this writing, Big Village and Veeva are kicking off another thought leadership initiative.