Online Market Research Communities
Online communities help brands build a customer narrative to consistently surface, tell, and retell consumer stories with your teams and leadership. Our communities are expertly recruited and continuously engaged, so you can focus on the insights your organization needs, not on the process. Online Communities allow you to quickly uncover the insights needed to build authentic relationships with your target customers, convey your brand story with greater humanity, honesty, and conviction, and drive dynamic and durable brand growth.
Why have an Online Market Research Communities?
Online communities provide a flexible platform for any research need, from persona development to concept testing and customer journey research, including a bridge to the offline work with the ability to conduct IHUTs, ethnographies, and shop-a-longs in any country and over 25 languages
A highly engaged online community of your target customers and/or prospects, all verified for accuracy and quality. Each member has detailed demographic, geographic, behavioral, and segmentation-rich profiles for targeted research.
Access to best-in-class technology, including the latest in generative AI, enables you to test new product concepts and messaging, unpack the customer journey, build organizational empathy by honing in on what makes your target customers tick, explore emerging market needs, and much more
Access real-time insights through video clips, member quotes, and customizable charts; receive actionable reports and creative deliverables at project completion, ensuring a cost-effective and scalable research method.
What you get with our Online Market Research Communities
Your Team
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Custom recruitment led by a dedicated team using creative sourcing, including your CRM, market research panels, social media, and content partners
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Daily member monitoring and moderation, ensuring every community member is vetted, verified, high-quality and continuously engaged (and immediately replaced once lapsed)
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Creative research design that leverages multiple intelligence theory to elicit deep thinking from different people on different devices
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A dedicated team including member engagement specialists and expert community research managers as well as senior strategic leadership on every study and deliverable
Our Tools
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Quick polls & surveys with rating, card sorts & scale allocations
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Video and audio response options for natural voice, emotion-led story-telling, even on mobile devices
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Video and photo-based virtual ethnography & IHUTs
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Closed and open-ended, guided fill-in-the-blanks storytelling
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Image and video annotation with heat mapping
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Screen “safaris” for video-based digital ethnograph
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Live video focus groups & IDIs
Our Tech
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Fully mobile-optimized and available in 25+ languages
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Detailed registration profiling, enabling private and targeted activities & easy comparative analysis
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Dynamic dashboards with customized and manipulable charts, graphs, word clouds
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Automatic transcription of all video & audio responses (including live focus groups/ IDIs) + one-click ability to create video clips and stitch together sizzle reels
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Exportable data in SPSS-style output for easy porting into internal dashboards and analytic tools
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Integrated AI that easily finds trends & themes, and enables robust data-querying
Pricing
Online market research community pricing depends on:
- The length of time you want to spend with members in any one month
- Total number of respondents
- The incidence of the audience with which you want to engage
- The objectives of the community itself, so we can accurately determine member incentives
A full-service community of 500 members (20%+ incidence) with approximately ½ of the members participating in an activity per month typically starts at $15,000 per month.
Featured Case Studies
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Digital Hives Online Communities Deliver Key Insights On Emerging Clients
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In-Home Product Tests and Online MR Communities: A Perfect Fit
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Outsmarting the Competition: Rapid Insights for Strategic Planning
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