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CARAVAN® State/Major Metro Area Surveys

CARAVAN® State / Major Metro Area surveys are ideal for businesses looking to gain insights into the needs, attitudes, and opinions of those in targeted areas of the U.S. Ask consumers your specific questions to get precisely the insights you need. You can include questions on a wide range of topics, including product preferences, lifestyle choices, political issues, ad campaign measurement and more. Our experienced research team will work with you throughout the process to ensure your survey achieves the results you’re looking for.

Surveys are Conducted Twice a Week

CARAVAN® State / Major Metro Area survey is conducted twice a week and includes individuals aged 18 or older across all states and the top 50 metropolitan areas as defined by DMA. The standard sample size is N = 500. We can also accommodate requests for samples of N = 1,000 in select states and metro areas. Our team will assist you with research design and provide you with the insights you need to make informed decisions and take advantage of emerging trends in your target markets.

Our comprehensive surveys can be used to test concepts, messages, and ads, size and define markets, measure attitudes, awareness, and usage, track changes over time, generate publicity, and build demographic profiles. CARAVAN® State / Major Metro Area survey is the perfect choice for companies seeking reliable data at an affordable price. Our team is available to discuss your customized research needs and provide you with the insight you need to drive success in your business’s target markets.

Unlock Insights with Comprehensive Surveys and Accurate Data

You can include a variety of question types that can be used to collect the valuable data you need. These include quantitative questions (single or multiple choice, numeric, grid, etc.), attribute rankings & ratings, qualitative (open-end) questions, skip patterns, and question-wording piping. You can include images and videos to test ads, creative ideas, new concepts and more. You can rest assured knowing that our research team will work with you every step of the way to ensure that all your surveys are designed and conducted with accuracy and precision. Our comprehensive surveys will help you to successfully identify market trends and make decisions based on reliable data.

The base cost of the survey includes data tables plus access to our QuickView portal. With QuickView, you have the ability to easily filter the findings by gender, age, race, household income, household composition, and education, as well as export them into PowerPoint. Optional deliverables include customized data tables, respondent-level data files, and PowerPoint summary reports developed by our experienced team of analysts.

Big Village CARAVAN® State / Major Metro Area survey is a reliable, cost-effective way to collect high-quality data that can help inform your business strategy. Get in touch to learn more about how we can help you gain insights into your target markets.