Digital Hives Online Communities
With Big Village Digital Hives Online Communities, you can get into the homes, hearts, and minds of your key audiences to uncover the insights you need. Start to build authentic relationships and drive organic brand growth in agile, dynamic ways.
Bring your segmentation to life
Bring your segmentation to vivid, emotional life. Capture the stories, nuances and images of every moment of the customer journey. Co-create, test, and iterate new messaging and concepts. Follow your customers into their homes, offices, stores, and online portals as they engage in IHUTs, shopalongs, test drives, and digital missions. Dive deep into your competitive landscape to see if and where your brand stands out…and much more.
How it works
Our high-performing audiences can be activated directly through EMX by Big Village, or programmatically via data connected PMPs directly integrated with your DSP of choice or by accessing our inventory in many of the leading DMP’s. If the audience you need isn’t already built, we can develop one on a custom basis, usually in less than 2 weeks.
Additional ‘First Party’ activation services we offer, include:
Hear everyone’s voice
Innovative tasks get to the underlying emotions. And survey questions when you need them.
Include 100’s of people
Launches in a day
Available to anyone everywhere
Precise feedback on images and videos
Go in store with people/ethnography
Fit for purpose to meet your specific needs
Adjustable service levels
What you get from Digital Hives Online Communities
Go live within days — and from kick-off to a robust, analytic report within a month. You’ll get deep, personal stories and rich ethnography from 100s of people. You’ll gain broad insight from a group of diverse and niche audiences reflective of the demographics, segmentation and member profiles you require. You can engage with people in any geography and in any language. And you can pivot in the moment, as insights emerge, to focus on game-changing impact areas.
There’s a laundry list of features and options, but here are some of the most important:
Expert bespoke recruitment (B2C and B2B, across all verticals & geographies, in 25+ languages)
Multiple intelligence theory design to elicit deep thinking from different people
Open-ended and guided fill in the blanks storytelling
Robust video and photo-based virtual ethnography & IHUTs
Quick polls & surveys with rating, card sorts & scale allocations
Image & video review with heat mapping
Screen “safaris” for video-based digital ethnography
Live video focus groups & IDIs
Dynamic, manipulable insights dashboard
Highest security HIPAA-compliant server for Financial Services and Pharma/Healthcare
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