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Digital Hives Online Communities

Building emotional connections with your customers, prospects and employees is essential in today’s world, where brand engagement is driven by advocacy and personal resonance. In order to keep up with the speed of change, it is more important than ever to prioritize these relationships.

Our Innovative Digital Hives Always-On Online Communities offer scalable, quick-turn solutions to get you into the homes, hearts, and minds of your key audiences. Uncover insights needed to build authentic relationships, and tell consumer stories within your organization with greater humanity, honesty, and conviction. Drive organic brand growth in dynamic and agile ways.

Bring your segmentation to life

Bring your segmentation to vivid, emotional life. Capture the stories, nuances and images of every moment of the customer journey. Co-create, test, and iterate new messaging and concepts. Follow your customers into their homes, offices, stores, and online portals as they engage in IHUTs, shopalongs, test drives, and digital missions. Dive deep into your competitive landscape to see if and where your brand stands out…and much more.

How it works

Hear everyone’s voice

Innovative tasks get to the underlying emotions. And survey questions when you need them.
  • Include 100’s of people
  • Launches in a day
  • Real-time learning
  • Multi-mode
  • Multi-language

Available to anyone everywhere

  • Fully mobile
  • Precise feedback on images and videos
  • Go in store with people/ethnography
  • Multilingual

Fit for purpose to meet your specific needs

  • Custom recruit
  • Flexible duration
  • Adjustable service levels

What you get from Digital Hives Online Communities

Go live within days — and from kick-off to a robust, analytic report within a month. You’ll get deep, personal stories and rich ethnography from 100s of people. You’ll gain broad insight from a group of diverse and niche audiences reflective of the demographics, segmentation and member profiles you require. You can engage with people in any geography and in any language. And you can pivot in the moment, as insights emerge, to focus on game-changing impact areas.

There’s a laundry list of features and options, but here are some of the most important:

Expert bespoke recruitment (B2C and B2B, across all verticals & geographies, in 25+ languages)
Multiple intelligence theory design to elicit deep thinking from different people
Open-ended and guided fill in the blanks storytelling
Robust video and photo-based virtual ethnography & IHUTs
Quick polls & surveys with rating, card sorts & scale allocations
Image & video review with heat mapping
Screen “safaris” for video-based digital ethnography
Live video focus groups & IDIs
Customizable Gamification
Dynamic, manipulable insights dashboard
Highest security HIPAA-compliant server for Financial Services and Pharma/Healthcare

A community is only as good as its members and their experience.

Don’t take our word for it, hear from members of our Hives themselves: 

  • New site is awesome. I love all the new features and am looking forward to the new experiences.
  • I think this will make it easier to join in discussions and get information! Can’t wait to get to know all of you!
  • This is always so fun to participate in! The new site seems a lot more in depth. I’m excited to be invited to be a part of this community!
  • [The new design update is] such an impressive upgrade! Super excited to be a part of the new version of this community!
  • I agree! I like that it separates the activities and the discussions at the top, it makes it easier to find the surveys, which are my favorite part!
  • This is definitely an upgrade from previous website!!! I can’t wait to see what they do next.

The Big Village Difference


With Big Village’s Digital Hives and Online Communities, you are not only getting rich, emotional, actionable consumer insights in real time, but also enjoying the benefits of collaborating with a boutique consultancy. Our personalized “all-hands on deck” approach to research gives you access to senior-level expertise at every step of your project; something you often can’t find at larger companies. Our Digital Hives and Online Communities team also leverages in-house experts with decades-long hands-on experience in your vertical, so you’ll have confidence that we understand deeply the challenges and opportunities your industry faces.


We recognize that an online community is only as good as its members. Our Digital Hives team is laser-focused on member quality, making sure every member is a real human being, is appropriate to the study, and is engaging at high levels. This commitment to ensuring member quality goes from how we recruit your online community members, to the technologies we use to engage with them, to the very important human eye. Every Hive has a team member reading every single response (and there are thousands!) and removing *anyone* responding inappropriately, superficially or in a suspect way. We’re constantly evaluating our members to make sure they’re the right fit for you. No bots here.


We also know that consumer honesty, authenticity, emotional depth, and thoughtfulness is paramount to ensuring insights that enable your business to effect change. This means giving every member the opportunity to share their stories at length and bring you into their lives in meaningful ways. Our best in class, mobile-enabled community technology features tasks that allow members to leverage speech to text, video, photo collaging, screen recording with voiceover and more, so that you can meet people where they are. Every video and audio interaction on our platform is automatically transcribed, so that every utterance is captured in the written record of the community for text analytics, analysis, verbatims, and montage creation.

The goal of every Hive:

For you to intimately understand what your consumers need and want, wish and hope—so that your brand is central to their life stories.

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