Space Race, Squid Games, Shortages, SHEESHHHH!
What are the words you use to describe 2021? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.
About Cassandra by Big Village
Cassandra is the foremost authority on Millennial, Gen Z, and Gen Alpha research focusing on emerging trends, generational insights, and youth behavior. Cassandra is an insights and cultural strategy group within Big Village, a global advertising, technology, and data company. As the leading experts on young consumers and the cultural forces shaping their lives for nearly 20 years, Cassandra empowers companies to See Tomorrow™. Find out more at https://cassandra.co