2020 is a year like no other. As we wrap it up, we want to share a recap of Big Village’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process. Who doesn’t like a good top 10 list? Happy reading and happy holidays!
MediaPost – Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies Collaborated (April 1st)
Forbes – COVID-19 Is Affecting Every Generation Differently (April 23rd)
American Marketing Association – “Marketing News” COVID Concern Across Demographics Beginning to Converge (April 23rd)
Ad Age – Big Village Holds “Zoom Your Kids to Work Day” To Inspire Creative/Career Growth (May 1st)
Broadcasting & Cable – 5G Will Change Ad Tech, But Not as Fast as You Think (May 28th)
State of Digital Publishing -What do publishers need to know about CTV? (July 27th)
Adweek –Big Village Jump Starts Visitation to Aruba (August 10th)
Muse by Clio – Embrace Limitations, and Find the Limits of Your Creative Resolve (October 6th)
MediaPost – What Are Consumers Willing To Pay For Ad-Free TV Content? (October 13th)
AdExchanger – Big Publishers Can Monetize Each Browser. Everyone Else Must Make Hard Choices. (November 6th)