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Diversity, Equity, and Inclusion

DE&I Digest: Volume 1

January 9, 2023

In a recent CARAVAN® survey, Big Village asked 1,000 consumers (representative of the U.S. population) how important it is that a company or brand demonstrate a commitment to diversity, equity, and inclusion (DE&I).

We also asked open-ended questions about what it looks like when a company or brand authentically demonstrates the following terms: equity, inclusivity, and diversity.

Want to make sure that all minority groups are reliably represented in your research? With our CARAVAN DE&I survey, you can be sure you’re getting a readable sample on these demographics, including race, sexual orientation, disability, and more.

So, how do different demographic groups define these key terms?

Download the infographic.



Want to learn more about DE&I? Read “What Does DE&I Really Mean?