In a recent CARAVAN® survey, Big Village asked 1,000 consumers (representative of the U.S. population) how important it is that a company or brand demonstrate a commitment to diversity, equity, and inclusion (DE&I).
We also asked open-ended questions about what it looks like when a company or brand authentically demonstrates the following terms: equity, inclusivity, and diversity.
Want to make sure that all minority groups are reliably represented in your research? With our CARAVAN DE&I survey, you can be sure you’re getting a readable sample on these demographics, including race, sexual orientation, disability, and more.
So, how do different demographic groups define these key terms?
Want to learn more about DE&I? Read “What Does DE&I Really Mean?”