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Earth Day Turns 50

April 22, 2020

Consumer Celebrations and Attitudes During COVID-19

In celebration of Earth Day turning 50 on April 22nd, Big Village Insights surveyed Americans about their plans to participate in virtual Earth Day activities in the age of COVID-19, and the impact the pandemic has had not only on their daily activities – but also their thoughts about protecting the earth.

The Big Village Insights survey reveals that 56% of Americans plan to participate in at least one of the official digital Earth Day events. That number is even higher among the younger generations – 78% of Gen Zs and 72% of Millennials say they will participate in at least one of the planned events hosted by the Earth Day Network.

Key findings from the survey include the impact of COVID-19 on Americans’ feelings about climate change and engaging in outdoor activities. Additionally, there are findings on recycling and shopping compared to last year’s Big Village Insights Earth Day survey.

Check out all the findings in the Infographic below – Happy Earth Day!


This Online CARAVAN® omnibus survey was conducted by Big Village INSIGHTS among a representative sample of 1,004 adults 18 years of age and older (485 men and 519 women). This survey was live on April 15-17, 2020.

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