Big Village developed a proprietary ‘Consumer Sentiment Index’ with the benchmark wave collected March 19-21, 2021, following passage of the American Rescue Plan Act of 2021. To date, our index has produced a high-water mark of 106, during the period of April 2-4, 2021.
The Consumer Sentiment Index is intended to measure the degree of confidence that Americans feel about their current financial status and their expectations of change for the better or worse in the near future. The Short-Term Sentiment Index measures how confident Americans are feeling right now about their current financial situation. The Long-Term Sentiment Index measures Americans’ expectations of change for the better or worse in the near future.
In June 2022 our Consumer Sentiment Index currently sits at an 89. This is a -8 point decrease compared to January 2022. Our Short-Term Sentiment Index is currently at a 95 which is down a modest -4 points since January 2022. The Long-Term Sentiment Index has seen a much larger decrease of -10 points going from a 96 in January 2022 to an 86 in June 2022. This larger decrease in the Long-Term Sentiment Index indicates that Americans are expecting their economic situations to get worse in the coming years.
Consumer sentiment varies widely by demographics. Some of the most confident consumers are members of the LGBTQ+ community, Black (Non-Hispanic) Americans, and Millennials. Some of the least confident consumers include those living in rural communities, Baby Boomers, and Republicans.
Wondering how your consumer sentiment among customers compare? Add some questions to our Consumer Sentiment CARAVAN survey and get the full picture of consumer sentiment among your target customer, plus data and insights on all custom questions. If you would like to find out more, please fill out the contact form at the bottom of the page.
Just interested in keeping up with our latest data? Check out our Public Opinion Polling page here for the latest on Consumer Sentiment, Politics, and Current Events.