News

We found that younger Americans were still willing to go to the movies and that all Americans enjoyed having more options (i.e., watching from home) for watching the latest movies. This month, we revisited the topic of movie theaters and consumers’ attitudes toward them.

From grocery shopping to subscriptions services and vacation plans, many consumers have made or plan to make changes to their spending ahead of 2023.

The latest research report, TikTok-ification of Global Youth released by Cassandra uncovers new findings around how TikTok is changing the cultural conversation of Gen Z in markets around the world.

An overwhelming 88% of Americans have plans to celebrate this year. The survey reveals that 46% of Americans are traveling over the holiday – and 80% of those traveling are taking to the road in their cars. Plane travel is the second most popular choice at 19%, with 34% of Americans saying they have changed their travel plans because of the higher cost of airline travel.

Our recent MediaPulse survey found that nearly all Americans (94%) consume news media (and some of us consume more than others). The Baby Boomer generation consumes the most with 75% consuming news media once a day or more often. On the other hand, only 24% of Gen Z consume news media once a day or more often.