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Diversity, Equity, and Inclusion

Pride 2022: Celebrations & Authenticity

June 9, 2022

Consumer Insights on Pride Month

This month is Pride Month, a time when the world celebrates the LGBTQ+ community and the many contributions they have made to society at large.

The Big Village Insights team conducted a survey to discover how Americans plan to celebrate Pride Month, how the LGBTQ+ community is represented in the media, how brands can show authentic support for Pride Month, and more.

Find out what Americans are thinking via the Big Village Insights survey findings below.








This Online CARAVAN® omnibus survey was conducted on May 25-26, 2022. Approximately 1,000 adults selected from opt-in panels were surveyed. The results are also weighted to U.S. Census data to be demographically representative. Learn more about our Online CARAVAN® omnibus surveys here. Contact us at for more information.